Oncology • HCP

Dethrone Prostate Cancer—Give Patients Their Rightful Place in Life

One immutable truth about life is that it moves quickly, and every moment is precious. This comes into sharp focus for patients and care teams fighting advancing prostate cancer, as they ponder what is next.

Every man with prostate cancer deserves not just a prolonged life but an enriched one, free from the tradeoffs that often burden PC treatment. Making the most of every moment should not be encumbered by feeling unwell.

ERLEADA represents the relentless pursuit of quality, compassionate care, with a commitment to empowering HCPs and improving patients’ lives.

Through uncompromising efficacy, ERLEADA delivers what everyone wants—more time and better days.

Brand Vision
ERLEADA is designed to transform care across the disease continuum and bring patients with prostate cancer one step closer to a cure.

Campaign Objective
Strengthen competitiveness and overcome the market leader by positioning ERLEADA as the cornerstone AO of choice through clinical differentiation.

Break through the clutter to elevate the extensive efficacy profile of ERLEADA as superior to the competition.

Reinforce ERLEADA as the only treatment option that does not require sacrificing quality of life in order to treat APC.

Motivate patient care teams to think ERLEADA first when managing their advanced prostate care patients.

Work
Campaign Development
Photoshoot and Motion Capture
CGI
AI Integration

Role
Creative Director