Branding • Corporate

DDB Health Redefines Its Vision with New Identity Anchored in ‘Dream. Dare. Care.

Overview

The DDB Health Rebrand Initiative marks a pivotal evolution in the agency’s identity — one that honors its legacy of creative excellence in healthcare marketing while embracing a bold new era defined by human connection, innovation, and purpose. This initiative is not merely a visual refresh, but a complete rearticulation of who DDB Health is, what it stands for, and where it’s heading.

Objective

To propel DDB Health’s identity forward with a modernized brand system that reflects its leadership in the healthcare space and its renewed commitment to creativity that moves people — emotionally, intellectually, and behaviorally. The rebrand introduces a revitalized design language and a refreshed narrative centered on empathy, imagination, and progress.

Core Values

At the heart of the rebrand are DDB Health’s new core values — Dream, Dare, Care — which encapsulate the agency’s creative philosophy and human spirit:

• Dream: To imagine what’s possible and push the boundaries of creativity in healthcare.

• Dare: To challenge convention and lead the industry toward new standards of innovation and integrity.

• Care: To deeply understand, respect, and uplift the people behind every story — patients, caregivers, and healthcare professionals alike.

Brand Elements

The rebrand brings to life a refreshed visual and verbal identity designed to inspire both internal teams and external partners:

• Logo: A refined mark that blends legacy and modernity, symbolizing DDB Health’s timeless commitment to creative excellence and transformation.

• Color Palette: A dynamic and human-centered range of tones that evoke warmth, optimism, and energy — reflecting the emotional spectrum of health and healing.

• Typography: A contemporary typeface system that conveys confidence, clarity, and accessibility.

• Imagery: A new approach to corporate photography and illustration centered on human experiences and aspirations, showcasing real emotion, collaboration, and moments of progress.

Vision

This rebrand positions DDB Health as the creative force leading the next generation of healthcare marketing — where empathy meets innovation, data meets storytelling, and creativity drives meaningful change. It celebrates the agency’s heritage while boldly defining its future, inviting every employee, client, and partner to Dream boldly, Dare bravely, and Care deeply.

Work
Design System
Visual Identity
Logo

Role
Creative Director